Dear Mama, Wine Mom Culture Is Not What We Need Right Now

Amanda Kuda
6 min readMar 17, 2020

I’ll be honest, I hesitated to write this article or speak-up about the pervasiveness of wine mom culture. After all, I’m not a mom. I don’t know what it’s like to navigate the stress and uncertainty of motherhood, particularly in times like these where you face prolonged isolation at home with your kiddos. I know a lot of moms are “relying” on wine right now. Who am I to suggest otherwise? I understand that it’s stressful. I do (so please keep reading). And I understand your particular brand of kiddo might not be what you signed up for, yet you did sign up for it and certainly with the intention to love and grow a spectacular human being, right?

Photo by Anika Mikkelson on Unsplash

So, no, I don’t have kids, but I am a coach for women who want to change their relationship with alcohol and — surprisingly — a majority of my clients are mammas who want to ditch the self-soothing wine habit so that they can be better parents and partners. Furthermore, every single person I’ve worked with is recovering from childhood wounds that their parents unwittingly placed on them.

The purpose of this article is to offer you a new frame by which to view wine mom culture so that you, too, do not unwittingly and unnecessarily place troublesome imprints on the subconscious of your little one.

At the time I’m writing this article, we’re under the threat of weeks-long social distancing where I know many of you are facing a lot of uninterrupted time alone with your family (and many in climates where getting outside is not an option). I know cabin fever can get the best of any of us. I also know that the “mommy needs wine” culture is more pervasive than ever right now. Moms are being fed the story that hoarding wine is just as necessary as hoarding toilet paper when faced with the threat of being isolated with your family. Does anyone else see a problem here? I fail to see why the need to be drunk to tolerate your family is cute. Rather, I see how this can be extremely damaging.

I want you to know that I’m not writing this to shame you or make past actions wrong. For those of us who have used alcohol as a tool, I believe it was there to serve its purpose in our lives. However, I also believe that if you are attracted to reading articles like this about changing your relationship with alcohol, your inner-guide…

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Amanda Kuda

Author & Alcohol-Free Lifestyle Expert. A 30-something sharing my journey of personal development, spiritual growth, & authenticity. IG: @amandakuda.