Dear Mama, Wine Mom Culture Is Not What We Need Right Now

Amanda Kuda
6 min readMar 17, 2020

I’ll be honest, I hesitated to write this article or speak-up about the pervasiveness of wine mom culture. After all, I’m not a mom. I don’t know what it’s like to navigate the stress and uncertainty of motherhood, particularly in times like these where you face prolonged isolation at home with your kiddos. I know a lot of moms are “relying” on wine right now. Who am I to suggest otherwise? I understand that it’s stressful. I do (so please keep reading). And I understand your particular brand of kiddo might not be what you signed up for, yet you did sign up for it and certainly with the intention to love and grow a spectacular human being, right?

Photo by Anika Mikkelson on Unsplash

So, no, I don’t have kids, but I am a coach for women who want to change their relationship with alcohol and — surprisingly — a majority of my clients are mammas who want to ditch the self-soothing wine habit so that they can be better parents and partners. Furthermore, every single person I’ve worked with is recovering from childhood wounds that their parents unwittingly placed on them.

The purpose of this article is to offer you a new frame by which to view wine mom culture so that you, too, do not unwittingly and unnecessarily place troublesome imprints on the subconscious of your little one.

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Amanda Kuda

Author & Alcohol-Free Lifestyle Expert. A 30-something sharing my journey of personal development, spiritual growth, & authenticity. IG: @amandakuda.